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Articles: Social CRM
Roughly 50 percent of companies are unsuccessful at social CRM.
CRM Evolution panelists uncover the need to use CRM for more than just selling tickets.
The app makes self-service portals easier for companies to make and for customers to use.
Social CRM should be about people, not technology.
The new analytics application lets companies derive sentiment analysis and contact insights from internal and external sources.
Consumers' reviews are honest, and their feedback counts.
Social Advocator opens a new line of communication between consumers and brands.
Joint effort to bring gamification to employee and customer social business communities.
Technology solutions ease the way for reluctant users.
New reports help marketers measure performance in context with other social networks.
The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office.
PowerScore allows users to define criteria to automatically score leads and contacts.
Nike is the most "socially devoted" U.S. brand.
World-class organizations leverage teamwork to be more successful.
New responsibilities extend beyond their original skill sets and training.
Natural language processing application rates social media leads based on posting histories.
The app makes it easier to create and track digital marketing materials.
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