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Articles: Social CRM
Will you fight for your name?
A collision of silos calls for strong customer experience management
The company adds collaboration, predictive features for customers and support agents.
New cloud-based solutions include social media management and lead generation products.
New product lets marketers track and analyze customers' multichannel journey.
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
Partnership brings mBLAST media and social data, Web presence analytics, and scoring to customers of C2B Suite's Social Community Performance Model and Benchmarking Compendium.
Seven trends you can't ignore.
Four reasons these apps fail and what you can learn from them.
Now within HootSuite, teams can see full history of contacts, discover most active communicators, coordinate follow-ups across teams, save the best posts to Batchbook, and more.
Brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.
New program makes it easier for advertisers to create sophisticated campaigns.
New features enable the application of behavioral and contact data to automated campaigns.
Marketers can identify and highlight popular photos of their products to share on Pinterest.
Move ties communities with game mechanics to drive user engagement.
Know your audience, function, and business goal.
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
New machine translation capabilities further enhance global customer experience management.
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
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Companies: Social CRM
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