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Articles: Social CRM
Many financial institutions are still not exploiting social media despite changing customer needs.
Consumers increasingly search for local businesses on mobile devices.
Enterprises are combining peer-to-peer and Web self-service capabilities to improve customer service and lower cost.
Graphite3 links social identity with product interest.
Browse Manager triggers personalized, omnichannel campaigns, enabling brands to capture the moment and convert browsers into buyers.
Enhancements include the Real Time Management Dashboard and Conversations Workflow.
The product allows for greater independence when navigating Web sites.
SoCoCare brings all-in-one social engagement platform for customer care to Telligent's community software.
Measures customer, brand, product sentiment based on myriad factors.
More than 70 percent of brands and agencies surveyed plan to spend more on it next year.
IBM Smarter Commerce speakers tout the importance of the customer.
Google+ Pages are now manageable through Sprout's social media engagement, publishing, and analytics platform.
Launches Nimble 3.0 Relationship Manager Platform
Social, marketing partner integrations help personalize Web experiences.
How to know the difference and use it effectively.
Don't let a shift in power catch you unprepared.
Whatever your industry, keep these three attributes in mind.
Integration between the two platforms enables marketers to create, manage, and build relationships with social media influencers.
SAP says it can fuel "business-to-business-to-consumer" interactions.
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Companies: Social CRM
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