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Articles: Social CRM
Boost loyalty and profitability with event-based marketing.
Update to Adobe Connect promises stronger digital audience engagement.
Products help companies stay on top of social messaging, prospecting.
Proactivity pays, and apologies matter.
App developers, business users, and FICO partners can create, customize, and deploy analytic services featuring real-time, mobile customer engagement.
New Salesforce Communities will enable companies to create social communities with business data and processes embedded at the core.
To be successful, identify goals and stakeholders, and execute on strategy.
Product launch combines search, social customer support, and automated workflows.
"Open marriages" are common in corporate culture.
Customer interactions via social media can't be just about one or the other.
Teams should unify their social media strategies.
Valuable takeaways from leading-practice companies.
InsideView helps the language learning company uncover new prospects.
Canada's largest city improves customer service with Toronto 311.
Best practices for staying on top of the new service landscape.
For better or worse, everything digital is out there.
Companies that take a data-centric approach to customer strategies have the advantage.
New Customer Engagement as a Service brings social media marketing, mobile integration, and customer analytics to a single platform.
Launches Social Intelligence analytics product, expands partner communities.
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