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Articles: Social CRM
IBM Smarter Commerce speakers tout the importance of the customer.
Google+ Pages are now manageable through Sprout's social media engagement, publishing, and analytics platform.
Launches Nimble 3.0 Relationship Manager Platform
Social, marketing partner integrations help personalize Web experiences.
How to know the difference and use it effectively.
Don't let a shift in power catch you unprepared.
Whatever your industry, keep these three attributes in mind.
Integration between the two platforms enables marketers to create, manage, and build relationships with social media influencers.
SAP says it can fuel "business-to-business-to-consumer" interactions.
Acquisition adds social commerce capabilities to help deliver omnichannel customer experiences.
Boost loyalty and profitability with event-based marketing.
Update to Adobe Connect promises stronger digital audience engagement.
Products help companies stay on top of social messaging, prospecting.
Proactivity pays, and apologies matter.
App developers, business users, and FICO partners can create, customize, and deploy analytic services featuring real-time, mobile customer engagement.
New Salesforce Communities will enable companies to create social communities with business data and processes embedded at the core.
To be successful, identify goals and stakeholders, and execute on strategy.
Product launch combines search, social customer support, and automated workflows.
"Open marriages" are common in corporate culture.
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