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Articles: Social CRM
Don't let a shift in power catch you unprepared.
Whatever your industry, keep these three attributes in mind.
Integration between the two platforms enables marketers to create, manage, and build relationships with social media influencers.
SAP says it can fuel "business-to-business-to-consumer" interactions.
Acquisition adds social commerce capabilities to help deliver omnichannel customer experiences.
Boost loyalty and profitability with event-based marketing.
Update to Adobe Connect promises stronger digital audience engagement.
Products help companies stay on top of social messaging, prospecting.
Proactivity pays, and apologies matter.
App developers, business users, and FICO partners can create, customize, and deploy analytic services featuring real-time, mobile customer engagement.
New Salesforce Communities will enable companies to create social communities with business data and processes embedded at the core.
To be successful, identify goals and stakeholders, and execute on strategy.
Product launch combines search, social customer support, and automated workflows.
"Open marriages" are common in corporate culture.
Customer interactions via social media can't be just about one or the other.
Teams should unify their social media strategies.
Valuable takeaways from leading-practice companies.
InsideView helps the language learning company uncover new prospects.
Canada's largest city improves customer service with Toronto 311.
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