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Articles: Social CRM
The FTC Auditor is an automated tool for verifying FTC compliance with influencer marketing and social media.
Sprinklr has expanded from social media management into customer experience management with extensions of its Experience Cloud for marketing, advertising, research, care, and commerce.
Verint Telligent Community furthers real-time engagement for detecting presence and enabling deeper collaboration.
Invoca for Instagram lets marketers connect insights from phone calls to the visual power of Instagram for better retargetting.
Companies can use Sysomos Platform to manage social media campaigns across earned, owned, and paid social media.
Pinterest Promoted App Pins have been shown to increase app visitors and downloads for advertisers.
The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.
Square videos are better suited to Facebook and Instagram, among other platforms, according to the company and its customers.
Leveraging Kinetic Reveal, marketers can now unlock midfunnel addressability and performance at scale across social platforms.
Sprinklr Displayputs social media data on digital screens for retail, command centers, events, and outdoor advertising.
Integration partnerships help marketers target consumers via video and direct mail.
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
The Kavi acquisition allows Higher Logic to deliver a collaboration tool for the online community space.
Marchex launches Omnichannel Analytics Cloud for a complete view of customer online and offline behavior.
This addition to Hootsuite's social marketing platform will enable organizations to maximize paid, owned, and earned content.
Instant Search enables users to analyze key drivers behind any social topic.
Nimble delivers social relationship insights through an add-in for Microsoft Outlook on iOS.
mParticle now enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
Influitive Upshot enables B2B marketers to generate, distribute, and analyze customer-led content.
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