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Articles: Social CRM
Rouse Brand Pages aggregate social media content from celebrities and brands.
Even if you don't have a social media presence, your customers do. Meet them at least halfway. (Featured on SmartCustomerService.com.)
Pursway's new tool connects brands to customers' 'real-life' social circles.
New user interface and dashboards highlight the release of PeopleLinx 3 social selling platform.
Integration leverages Sailthru Smart Data and enables marketers to identify consumers likely to convert and drive revenue through the Facebook Custom Audiences interface.
Use social channels to enhance sales fundamentals, not replace them.
An analytics-driven mobile calendar is the first tool released through the community.
The phone still outperforms other channels for customer service.
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
The vendors we honor made significant advances in a variety of areas this year, giving clients of all kinds the opportunity to grow and compete in a challenging business environment.
The additional channel will expand social customer service capabilities for users.
Though the market is young, Adobe and hybris emerge as early leaders.
The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points.
GetFeedback for Desk.com delivers an integrated customer feedback system.
Partnership pairs email and social media and extends the life of email campaigns and images.
These influencers make up 10 percent of buyers but account for up to 70 percent of brand sales.
Oracle's Data Services fuels competitive advantage for marketing and social.
New patents let users mine social media for sentiment and lead generation.
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.
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