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Articles: Social CRM
B2B advertisers can now target and reach specific companies on Facebook with Demandbase and dedicate spend on the businesses that matter most.
Omnichannel retailing is about giving consumers what they want, in-store and online.
Ninety-four percent call it crucial for customer data integration.
Nearly a third of marketing emails are viewed—a major increase compared to recent years.
Tracking consumers in stores and online brings privacy issues back into the spotlight.
Improve customer engagement with real-time marketing.
Retention Science helps BikeBerry engage and keep customers.
Curalate helps Michaels launch image-centric promotion.
It's not just about the coffee.
All we know now is just a dress rehearsal.
Seven trends businesses cannot afford to ignore.
Strategies may change, but the key to success remains the same.
Marketing agency to offer social monitoring and insights with Astute SRM.
Social suite allows consumers to share on different enterprise channels.
In the age of the empowered consumer, customer experience teams need to "step it up."
Platform lets consumers become active insiders for the brands they love.
Update will let companies create leads or cases from social media conversations.
Focus on personalization and differentiation.
Xerox researchers are teaching computers to identify and route social media sentiment data to the humans who can best respond.
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