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Articles: Social CRM
Though the market is young, Adobe and hybris emerge as early leaders.
The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points.
GetFeedback for Desk.com delivers an integrated customer feedback system.
Partnership pairs email and social media and extends the life of email campaigns and images.
These influencers make up 10 percent of buyers but account for up to 70 percent of brand sales.
Oracle's Data Services fuels competitive advantage for marketing and social.
New patents let users mine social media for sentiment and lead generation.
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.
Tellwise delivers new interface and Smart Messages with LinkedIn, Twitter, and Facebook integration across PC, smartphone and tablet platforms.
Lithium Social Web (LSW) Analytics offers real-time social customer engagement data.
New tools include deeply customizable reporting and visualization capabilities.
Keynotes highlight convergence of CRM, ERP, and e-commerce.
Companies must strive for deeper digital personalization.
As the roles of top executives evolve, new positions emerge to fill the gaps.
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
As new channels emerge, context-based marketing plays a crucial role.
Sales and marketing automation company offers tailored solution for the mortgage banker.
Integrated technologies hold great promise for the future of CRM.
In business and personal relationships, words are as important as actions.
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Companies: Social CRM
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