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Articles: Social CRM
The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.
Square videos are better suited to Facebook and Instagram, among other platforms, according to the company and its customers.
Leveraging Kinetic Reveal, marketers can now unlock midfunnel addressability and performance at scale across social platforms.
Sprinklr Displayputs social media data on digital screens for retail, command centers, events, and outdoor advertising.
Integration partnerships help marketers target consumers via video and direct mail.
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
The Kavi acquisition allows Higher Logic to deliver a collaboration tool for the online community space.
Marchex launches Omnichannel Analytics Cloud for a complete view of customer online and offline behavior.
This addition to Hootsuite's social marketing platform will enable organizations to maximize paid, owned, and earned content.
Instant Search enables users to analyze key drivers behind any social topic.
Nimble delivers social relationship insights through an add-in for Microsoft Outlook on iOS.
mParticle now enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
Influitive Upshot enables B2B marketers to generate, distribute, and analyze customer-led content.
Amplero's new socially-aware marketing measurement tool helps marketers pinpoint influential customers and measure their ripple effect on campaigns.
The online review aggregation tool deepens customer experience insights for multilocation businesses.
TapInfluence Influencer Discovery helps marketers find and manage social media content producers.
The acquisition enables Higher Logic to expand capabilities and increase its development and professional services teams.
DataSift unveils PYLON for LinkedIn Engagement Insights to help marketers plan campaigns on LinkedIn.
GoBiggi enhances the analytics feature to boost promotion and search engine rankings for SMBs.
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