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Articles: Sports/Entertainment
Customers were happy to move away from the telephone to a Web-based model.
"You have to do the right thing for the good of the customer, regardless of any resistance."
It takes time for business partners to feel comfortable with the luxury of being asked to think from a new perspective.
PADI Worldwide unified sales, accounting, membership, and training and education to make members more self-sufficient and reduce customer service calls.
Month 1: Odds are in favor of this two-time winner taking a CRM triple crown.
Capture the mythical creature known as The Lifelong Customer.
Employees had conducted one-on-one customer satisfaction research within its parks for years, Paramount wanted to implement a less intrusive solution.
Harrah's results are so impressive that other casino operators are copying some of Harrah's more discernible methods.
In the real world, bad CRM really isn't all that funny.
Business analytics software predicts NCAA Tournament teams.
PeopleSoft announced this week that the antitrust staff at the Department of Justice (DOJ) has recommended that the Department file suit to block Oracle's proposed acquisition of PeopleSoft; KANA announced it has completed its acquisition of Hipbone; and Epicor Software announced that the NFL's Washington Redskins selected Epicor's midmarket hospitality enterprise solution.
HDI and Microsoft team for agent certification, Salesforce.com extends charitable efforts, communications providers get into Web services, and more...
More and more people are purchasing personal video recorders; users of the technology have the ability to fast forward through commercials.
Companies win customer share by investing in customer development and customer management strategies.
BEA says its new integration platform, WebLogic 8.1 makes even more strides in alleviating the growing integration headaches facing many enterprises today.
The average cost of taking a family of four to an NBA game passed $280 this year, according to Team Marketing Report. When you drop that kind of money for an event, sports is about more than the thrill of victory.
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
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