Capture the mythical creature known as The Lifelong Customer.
Posted 01 Jul 2004
Employees had conducted one-on-one customer satisfaction research within its parks for years, Paramount wanted to implement a less intrusive solution.
Posted 01 Jun 2004
Harrah's results are so impressive that other casino operators are copying some of Harrah's more discernible methods.
Posted 01 Jun 2004
In the real world, bad CRM really isn't all that funny.
Posted 15 Mar 2004
Business analytics software predicts NCAA Tournament teams.
Posted 10 Mar 2004
PeopleSoft announced this week that the antitrust staff at the Department of Justice (DOJ) has recommended that the Department file suit to block Oracle's proposed acquisition of PeopleSoft; KANA announced it has completed its acquisition of Hipbone; and Epicor Software announced that the NFL's Washington Redskins selected Epicor's midmarket hospitality enterprise solution.
Posted 13 Feb 2004
HDI and Microsoft team for agent certification, Salesforce.com extends charitable efforts, communications providers get into Web services, and more...
Posted 31 Oct 2003
More and more people are purchasing personal video recorders; users of the technology have the ability to fast forward through commercials.
Posted 23 Sep 2003
Companies win customer share by investing in customer development and customer management strategies.
Posted 01 Sep 2003
BEA says its new integration platform, WebLogic 8.1 makes even more strides in alleviating the growing integration headaches facing many enterprises today.
Posted 05 Aug 2003
The average cost of taking a family of four to an NBA game passed $280 this year, according to Team Marketing Report. When you drop that kind of money for an event, sports is about more than the thrill of victory.
Posted 01 Aug 2003
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
Posted 01 May 2003
Posted 03 Jan 2003
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
Posted 13 Dec 2002