Articles: Sports/Entertainment
The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
Mobile coupons are revolutionizing how advertisers market and customers buy.
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
Few vendors were prepared to meet the company's requirements for customizable products.
The polo shirt is great, but the company sucks.
How CRM is a clutch performer for the Seattle Mariners -- and their fans.
Confirmed: High clutter leads to TV viewers to change channel.
The Kentucky Derby host spurs its Web site's content delivery to gallop into the winner's circle.
The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.
Smaller franchises are leveraging CRM to increase their fan bases.
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
How to keep it fresh and inviting in an age of home theater and game consoles.
The affluent are not the only ones craving premium experiences.
"[I]f all the folks are in the same audience, you can turn off some people."
A Christian bookstore uses marketing campaign management to improve customer relationships.
Unified customer databases are helping to boost the sport's renewed marketing efforts.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
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Companies: Sports/Entertainment
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