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Articles: Sports/Entertainment
A Christian bookstore uses marketing campaign management to improve customer relationships.
Unified customer databases are helping to boost the sport's renewed marketing efforts.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Pardee had seven days to build a home on ABC's Extreme Makeover: Home Edition
This supplier of water sports and maritime equipment turned to QAS to deep six dirty data.
Customers want better marketing processes, regardless of the communication channel.
FrontRange reports earnings; Chip Ganassi Racing maintaining high performance with UniPress, Time Warner Greensboro selects VenturCom's BXP software; and more.
The BBC bolsters its use of Web analytics; Salesforce.com announces new customer wins; EDS Israel opts for CosmoCom; and more.
The NFL franchise is using the technology to improve customer communication and service.
CRM plays an essential supporting role in New Mexico's economic development.
Customers were happy to move away from the telephone to a Web-based model.
"You have to do the right thing for the good of the customer, regardless of any resistance."
It takes time for business partners to feel comfortable with the luxury of being asked to think from a new perspective.
PADI Worldwide unified sales, accounting, membership, and training and education to make members more self-sufficient and reduce customer service calls.
Month 1: Odds are in favor of this two-time winner taking a CRM triple crown.
Capture the mythical creature known as The Lifelong Customer.
Employees had conducted one-on-one customer satisfaction research within its parks for years, Paramount wanted to implement a less intrusive solution.
Harrah's results are so impressive that other casino operators are copying some of Harrah's more discernible methods.
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