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Articles: Sports/Entertainment
The Kentucky Derby host spurs its Web site's content delivery to gallop into the winner's circle.
The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.
Smaller franchises are leveraging CRM to increase their fan bases.
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
How to keep it fresh and inviting in an age of home theater and game consoles.
The affluent are not the only ones craving premium experiences.
"[I]f all the folks are in the same audience, you can turn off some people."
A Christian bookstore uses marketing campaign management to improve customer relationships.
Unified customer databases are helping to boost the sport's renewed marketing efforts.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Pardee had seven days to build a home on ABC's Extreme Makeover: Home Edition
This supplier of water sports and maritime equipment turned to QAS to deep six dirty data.
Customers want better marketing processes, regardless of the communication channel.
FrontRange reports earnings; Chip Ganassi Racing maintaining high performance with UniPress, Time Warner Greensboro selects VenturCom's BXP software; and more.
The BBC bolsters its use of Web analytics; Salesforce.com announces new customer wins; EDS Israel opts for CosmoCom; and more.
The NFL franchise is using the technology to improve customer communication and service.
CRM plays an essential supporting role in New Mexico's economic development.
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