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Articles: Sports/Entertainment
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
AlwaysOn OnMedia '09: More people are viewing content online than on any other channel, forcing advertisers to venture out of their comfort zones.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
In a down economy, companies anticipate a negative impact on incentive programs for 2009, but a well-planned, well-implemented program may be just what they need to survive.
Customer retention is one thing. Identifying the right ones to retain is another.
Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.
Providing an experience requires a better understanding of your customers.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
Video-enabled call centers will change the company-customer relationship.
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
On The Scene: RightNow Summit '08 -- Cutting costs may lead to cuts in service.
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
When you only get one side of a story, are you really getting what you need?
A new reality emerges for the people-process-technology mix.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
A loyal fan base is the best defense against a declining economy.
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
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