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Articles: Sports/Entertainment
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
When you only get one side of a story, are you really getting what you need?
A new reality emerges for the people-process-technology mix.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
A loyal fan base is the best defense against a declining economy.
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
Advertising Week NY '08: While television attracted the most viewers during the Olympics, the CEO of NBC Universal gives online media medals of its own.
A set of 5 rules to live by.
The economic downturn pushes spending away from traditional advertising to more accountable online media.
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
The corporate parent of the New York Rangers says the league is skating on thin ice.
The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
Mobile coupons are revolutionizing how advertisers market and customers buy.
In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
Few vendors were prepared to meet the company's requirements for customizable products.
The polo shirt is great, but the company sucks.
How CRM is a clutch performer for the Seattle Mariners -- and their fans.
Confirmed: High clutter leads to TV viewers to change channel.
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