| Articles: Sports/Entertainment |
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In a multibillion-dollar industry, teams aren't playing around when it comes to connecting with fans.
Insight,
Posted 01 Oct 2007
Few vendors were prepared to meet the company's requirements for customizable products.
REAL ROI,
Posted 01 Oct 2007
The polo shirt is great, but the company sucks.
Pint of View,
Posted 01 Sep 2007
How CRM is a clutch performer for the Seattle Mariners -- and their fans.
Viewpoints,
Posted 30 Aug 2007
Confirmed: High clutter leads to TV viewers to change channel.
Insight,
Posted 01 Jul 2007
The Kentucky Derby host spurs its Web site's content delivery to gallop into the winner's circle.
REAL ROI,
Posted 01 Feb 2007
The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction.
REAL ROI,
Posted 01 Jan 2007
Smaller franchises are leveraging CRM to increase their fan bases.
Insight,
Posted 01 Oct 2006
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Daily News,
Posted 19 Jun 2006
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
Daily News,
Posted 15 Jun 2006
How to keep it fresh and inviting in an age of home theater and game consoles.
Insight,
Posted 01 Jun 2006
The affluent are not the only ones craving premium experiences.
Front Office,
Posted 01 Jun 2006
"[I]f all the folks are in the same audience, you can turn off some people."
Insight,
Posted 01 Apr 2006
A Christian bookstore uses marketing campaign management to improve customer relationships.
REAL ROI,
Posted 01 Mar 2006
Unified customer databases are helping to boost the sport's renewed marketing efforts.
Insight,
Posted 01 Oct 2005
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Magazine Features,
Posted 01 Sep 2005
Insight,
Posted 01 Sep 2005
Pardee had seven days to build a home on ABC's Extreme Makeover: Home Edition
Benchmark,
Posted 01 Jul 2005
This supplier of water sports and maritime equipment turned to QAS to deep six dirty data.
Secret of My Success,
Posted 01 Jul 2005
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Companies: Sports/Entertainment
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