Providing an experience requires a better understanding of your customers.
Connect,
Posted 01 Jan 2009
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
Viewpoints,
Posted 22 Dec 2008
Video-enabled call centers will change the company-customer relationship.
Viewpoints,
Posted 15 Dec 2008
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
Magazine Features,
Posted 01 Dec 2008
On The Scene: RightNow Summit '08 -- Cutting costs may lead to cuts in service.
Insight,
Posted 01 Dec 2008
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
Daily News,
Posted 04 Nov 2008
When you only get one side of a story, are you really getting what you need?
Pint of View,
Posted 01 Nov 2008
A new reality emerges for the people-process-technology mix.
Reality Check,
Posted 01 Nov 2008
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Daily News,
Posted 15 Oct 2008
A loyal fan base is the best defense against a declining economy.
Insight,
Posted 01 Oct 2008
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.
Front Office,
Posted 01 Oct 2008
Advertising Week NY '08: It might take government intervention to save the country, but it's women who are making the personal financial decisions to protect themselves and their families.
Daily News,
Posted 29 Sep 2008
Advertising Week NY '08: While television attracted the most viewers during the Olympics, the CEO of NBC Universal gives online media medals of its own.
Daily News,
Posted 25 Sep 2008
A set of 5 rules to live by.
Viewpoints,
Posted 01 Aug 2008
The economic downturn pushes spending away from traditional advertising to more accountable online media.
Daily News,
Posted 08 Jul 2008
Unified communications has the potential to drastically alter the business landscape -- assuming vendors really can get their collective act (and your communications) together.
Magazine Features,
Posted 01 Jun 2008
The corporate parent of the New York Rangers says the league is skating on thin ice.
Daily News,
Posted 02 Oct 2007
The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
Secret of My Success,
Posted 01 Oct 2007
Mobile coupons are revolutionizing how advertisers market and customers buy.
Insight,
Posted 01 Oct 2007
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