How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
Insight,
Posted 01 Sep 2009
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
CRM Featured Articles,
Posted 24 Aug 2009
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Insight,
Posted 05 Aug 2009
Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.
Secret of My Success,
Posted 01 Aug 2009
Delivering quality customer service means making quality shots.
Magazine Features,
Posted 01 Aug 2009
To cope with the recession, more organizations are looking to predictive analytics for answers.
Re:Tooling,
Posted 01 Aug 2009
Author David Meerman Scott reveals the secret to having your idea spread everywhere.
Insight,
Posted 01 Aug 2009
A decline in email responsiveness creates enormous opportunity.
Viewpoints,
Posted 30 Jul 2009
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
CRM Featured Articles,
Posted 18 Jul 2009
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
Case Studies,
Posted 01 Jul 2009
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
CRM Featured Articles,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
CRM Featured Articles,
Posted 13 Jun 2009
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
CRM Featured Articles,
Posted 10 Jun 2009
Social networking has the potential to transform the day-to-day operations of customer service representatives.
Insight,
Posted 01 Jun 2009
I don't care to belong to any social network that will accept me as a member.
Pint of View,
Posted 01 Jun 2009
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
CRM Featured Articles,
Posted 22 May 2009
International AAAI Conference on Weblogs and Social Media '09: Using the digital to explain the analog.
CRM Featured Articles,
Posted 20 May 2009
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
CRM Featured Articles,
Posted 20 May 2009
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