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Articles: Sports/Entertainment
Stress levels brought about by the economy are making people more combative in their everyday lives.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Getting it right is a matter of methodology, not terminology.
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
Brainshark helps FitLinxx pump up customers' use of fitness technology.
The switch to digital TV broadcasts is upon us—or is it?
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
ANA TV & Everything Video Forum '09: No matter what screen the consumer's looking at, the video message still needs to connect.
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
AlwaysOn OnMedia '09: More people are viewing content online than on any other channel, forcing advertisers to venture out of their comfort zones.
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
In a down economy, companies anticipate a negative impact on incentive programs for 2009, but a well-planned, well-implemented program may be just what they need to survive.
Customer retention is one thing. Identifying the right ones to retain is another.
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