| Articles: Sports/Entertainment |
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"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Getting it right is a matter of methodology, not terminology.
Viewpoints,
Posted 13 Apr 2009
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Daily News,
Posted 03 Apr 2009
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
Daily News,
Posted 25 Mar 2009
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Magazine Features,
Posted 01 Mar 2009
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
Magazine Features,
Posted 01 Mar 2009
Brainshark helps FitLinxx pump up customers' use of fitness technology.
REAL ROI,
Posted 01 Mar 2009
The switch to digital TV broadcasts is upon us—or is it?
Insight,
Posted 01 Mar 2009
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
Daily News,
Posted 26 Feb 2009
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Daily News,
Posted 20 Feb 2009
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
Daily News,
Posted 18 Feb 2009
ANA TV & Everything Video Forum '09: No matter what screen the consumer's looking at, the video message still needs to connect.
Daily News,
Posted 13 Feb 2009
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
Daily News,
Posted 12 Feb 2009
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
Daily News,
Posted 11 Feb 2009
AlwaysOn OnMedia '09: More people are viewing content online than on any other channel, forcing advertisers to venture out of their comfort zones.
Daily News,
Posted 06 Feb 2009
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
Daily News,
Posted 29 Jan 2009
In a down economy, companies anticipate a negative impact on incentive programs for 2009, but a well-planned, well-implemented program may be just what they need to survive.
Daily News,
Posted 22 Jan 2009
Customer retention is one thing. Identifying the right ones to retain is another.
Daily News,
Posted 07 Jan 2009
Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.
Secret of My Success,
Posted 01 Jan 2009
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Companies: Sports/Entertainment
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