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Articles: Sports/Entertainment
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Social networking has the potential to transform the day-to-day operations of customer service representatives.
I don't care to belong to any social network that will accept me as a member.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
International AAAI Conference on Weblogs and Social Media '09: Using the digital to explain the analog.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.
Think about what you're giving off when you're giving in to pressure.
Stress levels brought about by the economy are making people more combative in their everyday lives.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Getting it right is a matter of methodology, not terminology.
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
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