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Articles: Sports/Entertainment
With ReadyPulse, a sports apparel company sees e-commerce gains.
Sports team struggle with collecting and analyzing data about their supporters.
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
"Hit 'em where they ain't" works great in baseball, not in business.
The connection provides Salesforce customers with a seamless extension to Spotlight's revenue-driving ticket management solution.
Camelot Strategic Marketing & Media enhances its offerings.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Learn from Netflix's mistakes
Get customers onto the winning team—yours
Not even a threatened cancellation of the season could deter football's loyal customers
Implement programs that effectively build relationships with your best customers
Cognos solution leads to 50,000 new visits and revenue growth
What Watson means for the future of customer service
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Universal profile management directs all relevant communications through the channels that customers prefer.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
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