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Articles: Sports/Entertainment
The connection provides Salesforce customers with a seamless extension to Spotlight's revenue-driving ticket management solution.
Camelot Strategic Marketing & Media enhances its offerings.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Learn from Netflix's mistakes
Get customers onto the winning team—yours
Not even a threatened cancellation of the season could deter football's loyal customers
Implement programs that effectively build relationships with your best customers
Cognos solution leads to 50,000 new visits and revenue growth
What Watson means for the future of customer service
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
Universal profile management directs all relevant communications through the channels that customers prefer.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Your challenge, in a lot of ways, is to infuse what you do with humanity.
It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
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