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Articles: Sports/Entertainment
CRM Evolution panelists uncover the need to use CRM for more than just selling tickets.
Winning sports franchises know that selling tickets is only the beginning.
SAP says it can fuel "business-to-business-to-consumer" interactions.
Boost loyalty and profitability with event-based marketing.
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
Acquisition gives Twitter a stronger grasp on second-screen advertising.
A twice-bankrupt fitness giant revamps its service efforts.
The deal brings a sports CRM and management component to SAP.
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
Premier Business Leadership Series 2012 foretells the future of big data.
With ReadyPulse, a sports apparel company sees e-commerce gains.
Sports team struggle with collecting and analyzing data about their supporters.
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
"Hit 'em where they ain't" works great in baseball, not in business.
The connection provides Salesforce customers with a seamless extension to Spotlight's revenue-driving ticket management solution.
Camelot Strategic Marketing & Media enhances its offerings.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Learn from Netflix's mistakes
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