Articles: Sports/Entertainment
The company turned to the platform's influencer community to generate buzz for a movie's premiere.
The solution will deliver customized editorial content to subscribers' email inboxes.
The open-source offering will enable organizations to better use data for effective predictive analytics.
The tear-jerking Nationwide ad was a close second, despite controversy.
Following staunch criticism from animal activists, GoDaddy has replaced its puppy-centered content.
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
Today's innovations are only the beginning.
Users can now incorporate self-service, ticket submission, and chats into apps.
Smart technology investments are just the beginning.
Partnership enables companies to create a more complete understanding of customer behavior.
As Carlo's Bakery gets bigger and embraces new technology, Buddy's philosophy remains the same.
The advertising platform's interactive ads engage mobile gamers.
Traditional linear content is out; personalized dynamic content is in.
Audience activation app helps the team better segment and target its Facebook followers.
Young hypertaskers prefer user-generated content to traditional media.
The sports industry uses social media to connect with fans during slow periods.
The more you tighten your grip, the more that will slip through your fingers.
Smarter Commerce Summit shows companies that moments matter.
The set of six open-source applications enables developers to build custom enterprise apps.
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Companies: Sports/Entertainment
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