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Articles: Sports/Entertainment
Boyd Gaming uses social infrastructure to nurture engaged advocates.
Not just a sport, football is a brand that's doing business right.
The industry is making up for lost time with a focus on new strategies.
Strategies may change, but the key to success remains the same.
Mitel deployment helps connect staff with zoo patrons—and each other.
CRM Evolution panelists uncover the need to use CRM for more than just selling tickets.
Winning sports franchises know that selling tickets is only the beginning.
SAP says it can fuel "business-to-business-to-consumer" interactions.
Boost loyalty and profitability with event-based marketing.
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
Acquisition gives Twitter a stronger grasp on second-screen advertising.
A twice-bankrupt fitness giant revamps its service efforts.
The deal brings a sports CRM and management component to SAP.
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
Premier Business Leadership Series 2012 foretells the future of big data.
With ReadyPulse, a sports apparel company sees e-commerce gains.
Sports team struggle with collecting and analyzing data about their supporters.
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
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