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Articles: Sports/Entertainment
A twice-bankrupt fitness giant revamps its service efforts.
The deal brings a sports CRM and management component to SAP.
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
Premier Business Leadership Series 2012 foretells the future of big data.
With ReadyPulse, a sports apparel company sees e-commerce gains.
Sports team struggle with collecting and analyzing data about their supporters.
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
"Hit 'em where they ain't" works great in baseball, not in business.
The connection provides Salesforce customers with a seamless extension to Spotlight's revenue-driving ticket management solution.
Camelot Strategic Marketing & Media enhances its offerings.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Learn from Netflix's mistakes
Get customers onto the winning team—yours
Not even a threatened cancellation of the season could deter football's loyal customers
Implement programs that effectively build relationships with your best customers
Cognos solution leads to 50,000 new visits and revenue growth
What Watson means for the future of customer service
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
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