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Articles: Sports/Entertainment
More and more people are purchasing personal video recorders; users of the technology have the ability to fast forward through commercials.
Companies win customer share by investing in customer development and customer management strategies.
BEA says its new integration platform, WebLogic 8.1 makes even more strides in alleviating the growing integration headaches facing many enterprises today.
The average cost of taking a family of four to an NBA game passed $280 this year, according to Team Marketing Report. When you drop that kind of money for an event, sports is about more than the thrill of victory.
Having a winning season always boosts ticket sales, but most attendees concur that it takes more than a winning record to keep filling the stands.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
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