Articles: Sports/Entertainment
Meanwhile, partners and guests at the conference emphasized how analytics can show a smarter way forward—whether you're engaging customers or building a baseball team.
Built.io's Digital Fan Experience Platform will help sports teams deliver VIP digital experiences that boost fan loyalty and unlock new revenue streams.
Marqii is a local mobile business platform for restaurants and bars to communicate daily specials to consumers nearby.
inBar provides on-premises marketing with first-party location data through beacon technologies at restaurants, bars, and other entertainment venues.
Ampsy will use Watson analytics to better understand fan sentiment and social content sharing.
Salespeople who are scared to fail are also afraid to succeed.
Responsibility and strategy are key to using this growing technology.
Proliferation of AR and VR devices will drive a new type of commerce.
The company turned to the platform's influencer community to generate buzz for a movie's premiere.
The solution will deliver customized editorial content to subscribers' email inboxes.
The open-source offering will enable organizations to better use data for effective predictive analytics.
The tear-jerking Nationwide ad was a close second, despite controversy.
Following staunch criticism from animal activists, GoDaddy has replaced its puppy-centered content.
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
Today's innovations are only the beginning.
Users can now incorporate self-service, ticket submission, and chats into apps.
Smart technology investments are just the beginning.
Partnership enables companies to create a more complete understanding of customer behavior.
As Carlo's Bakery gets bigger and embraces new technology, Buddy's philosophy remains the same.
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Companies: Sports/Entertainment
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