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Articles: Education
Think you know the score? Guess again.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
In a tough economy, intelligent lead generation proves its importance.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
RightNow Technologies' latest release provides the company's answer to social media and customer service.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
Brainshark helps FitLinxx pump up customers' use of fitness technology.
Leverage a services-oriented architecture in the contact center.
User-Generated Content Expo '09: What's the value of a video that's been seen a million times, if no one buys anything?
Net Promoter Conference '09: Deliver an excellent customer experience, and riches are sure to follow.
New research says IP had a ringing 2008, rising 37 percent, but that growth is likely to flatline this year.
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
New in-the-cloud services and social feeds in Sugar 5.2 puts it on par with traditional CRM leaders, says one analyst.
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