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Articles: Travel/Hospitality
Think about what you're giving off when you're giving in to pressure.
Nearing the two-year anniversary of its acquisition by Microsoft, Tellme's new features look to slash costs for enterprise customer service.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
In the Age of the Customer, customers demand attention.
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Customer service tweeps speak for themselves.
Customer Experience Summit '09: A healthy dose of proactive service can go a long way toward forging better relationships.
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Five questions to get to real ROI.
Set your brand apart by using channels appropriately.
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
A small direct-marketing business extends its operations with Infusionsoft CRM.
Brainshark helps FitLinxx pump up customers' use of fitness technology.
Government 2.0 comes to the Twitterverse.
So speak softly and carry just 140 characters.
Optimize e-commerce with purchase incentives.
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