| Articles: Travel/Hospitality |
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"What marketing really needs to be doing is driving business," says a CMO Council executive.
Daily News,
Posted 14 Apr 2009
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
Daily News,
Posted 10 Apr 2009
In the Age of the Customer, customers demand attention.
Viewpoints,
Posted 08 Apr 2009
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Daily News,
Posted 03 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Daily News,
Posted 02 Apr 2009
Customer service tweeps speak for themselves.
Insight,
Posted 01 Apr 2009
Customer Experience Summit '09: A healthy dose of proactive service can go a long way toward forging better relationships.
Daily News,
Posted 01 Apr 2009
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Daily News,
Posted 30 Mar 2009
Five questions to get to real ROI.
Viewpoints,
Posted 30 Mar 2009
Set your brand apart by using channels appropriately.
Viewpoints,
Posted 18 Mar 2009
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Magazine Features,
Posted 01 Mar 2009
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
Magazine Features,
Posted 01 Mar 2009
A small direct-marketing business extends its operations with Infusionsoft CRM.
Secret of My Success,
Posted 01 Mar 2009
Brainshark helps FitLinxx pump up customers' use of fitness technology.
REAL ROI,
Posted 01 Mar 2009
Government 2.0 comes to the Twitterverse.
Insight,
Posted 01 Mar 2009
So speak softly and carry just 140 characters.
Connect,
Posted 01 Mar 2009
Optimize e-commerce with purchase incentives.
Viewpoints,
Posted 23 Feb 2009
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Daily News,
Posted 20 Feb 2009
Service business strategies for rough economic climates.
Viewpoints,
Posted 11 Feb 2009
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Companies: Travel/Hospitality
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