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SpatialKey's on-demand solution boasts a geographic information system (GIS) that's both low cost and caters to the business user.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Your local street-food vendor can teach your company a thing or two.
How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
CRM Evolution '09 — Day 3: CRM thought leader Denis Pombriant traces the origins of customer experience, and suggests it should not be our sole focus.
SpeechTEK 2009: At CRM Evolution's sister show, a Continental Airlines executive boasts of her industry's only interactive-voice check-in.
Usability can be the lynchpin between failure and success.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.
Former competitors combine, aiming to be the largest provider of mobile business applications.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Delivering quality customer service means making quality shots.
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