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Articles: Government
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Lucrative return on investment is driving companies — and vendors — to look more closely at mobile service applications.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Delivering quality customer service means making quality shots.
Readers tell us what they think of "social" technologies.
Consumers are looking for you on search engines—but are you there to be found?
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
It all started with sales tax.
A customer-centric approach for emerging markets.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
A new CFI Group study find customer satisfaction statistics improving despite the economic downturn.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
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