New York's MTA needed a straightforward, customer-friendly system to to communicate with customers.
Secret of My Success,
Posted 01 Apr 2004
Industry executives answer the question, Is it necessary to estimate a customer's lifetime value to determine their true profitability?
Posted 30 Mar 2004
Nuance has released its Nuance 8.5 and Nuance Verifier 3.5, respectively.
Posted 03 Feb 2004
CRM can help transport companies to reach new heights, drive profits, and bring them closer to their customers. Here, the stories of three companies that use CRM to do all this and more.
Posted 02 Feb 2004
Automakers using CRM are getting savvier about their customers, which are essentially the dealers. Dealers using CRM are also getting a better handle on their customers and prospects.
Posted 02 Jan 2004
Posted 01 Aug 2003
Yankee Group research report, "Enterprise Instant Messaging is All About Integration" finds that instant messaging as a form of communication within and between enterprises and their clients, prospects, and partners is growing steadily; Impact Information Technologies announced that it has expanded its software portfolio with the acquisition of Arcidea; Pivotal has added Eric Rosenfeld to its board of directors.
Posted 03 Jul 2003
Saab Cars USA rolled out its enterprisewide CRM solution and strategy, dubbed TouchPoint, beginning in January 2002. Saab is using TouchPoint to improve customer service efforts, as well as to support customers and dealers. The initiative focuses on the customer interaction center, marketing, lead management, and data quality.
Posted 01 Jul 2003
Contact center executives now realize that it is not enough just to plug in the system. Management must explain how the agents will benefit from the technology.
Posted 23 Jun 2003
The six primary benefits of becoming a real-time enterprise.
Posted 02 Feb 2003