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Articles: Technology
Growing acceptance of cloud-based applications creates opportunities.
How to ensure Groupon and LivingSocial won't damage relationships
IBM survey highlights trends, cites an "urgent need to turn data into actions"
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Content is only one element in a user experience
B2B Social Demand Generation
Former Salesforce.com executive to help drive company's international expansion.
To make the best use of your time and your company's CRM investments, you must measure what you manage.
CRM director Ven Bontha describes Cemex's transition to SAP CRM
FundNET installs Ifbyphone to redefine call-in support for financial services clients
Media company leverages Pronexus system to standardize subscription services for 14 newspapers
While some solutions are free, marketers sacrifice time and rich analysis
Technologies blend data from different sources, emotional states, and moments in time
The whole exceeds the sum of the parts
Being the preferred brand is not enough in the face of quickly shifting market dynamics
Schools shift focus to generate more inquiries in-house and boost technology investments
Expenditures will exceed $1 billion worldwide by 2013
Most consumers are not active users, study shows, but easing access may spur participation
CRM outsourcers still grapple with social media strategies
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