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Articles: Technology
Valued at $326 million, the acquisition brings social media monitoring platform to CRM giant
But many contact center offerings require a trade-off between accuracy and ease of use
Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value
Leveraging sites like Facebook and Twitter is critical
Growing acceptance of cloud-based applications creates opportunities.
How to ensure Groupon and LivingSocial won't damage relationships
IBM survey highlights trends, cites an "urgent need to turn data into actions"
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
Content is only one element in a user experience
B2B Social Demand Generation
Former Salesforce.com executive to help drive company's international expansion.
To make the best use of your time and your company's CRM investments, you must measure what you manage.
CRM director Ven Bontha describes Cemex's transition to SAP CRM
FundNET installs Ifbyphone to redefine call-in support for financial services clients
Media company leverages Pronexus system to standardize subscription services for 14 newspapers
While some solutions are free, marketers sacrifice time and rich analysis
Technologies blend data from different sources, emotional states, and moments in time
The whole exceeds the sum of the parts
Being the preferred brand is not enough in the face of quickly shifting market dynamics
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