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Articles: Technology
Shopping trend empowers consumers and challenges business strategies
Companies seeking suppliers have plenty from which to choose, but the market is turbulent
Fierce battle centers on retail players and favors those who adapt best to new market dynamics
Mass-messaging systems help keep constituents informed
Half of Americans use their mobile devices to make purchases, study shows
Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers
Courting kids in the experience economy
It's not the medium but, rather, how you use it to engage customers that counts
Mix skilled workers, listening platform, and measurable objectives
Providing an extraordinary experience should never compromise the basics
The need to reduce travel spurs front-office solutions
Suite integrates the Web, social, and mobile capabilities.
Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps
The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"
Pinal County speeds responses and cuts costs by switching from a hosted to an on-premises contact center suite
The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain
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