Articles: Technology
Marketers can improve sales close rates by focusing on search engine optimization and providing white papers and analyst research online.
The Web self-service vendor has rolled out a new product suite that incorporates the basis of its recast customer strategy.
The euro 1.8 billion contract is the largest financial deal ever involving offshore IT service providers.
Business Problem: Customer satisfaction levels are too low and agents are not sufficiently cross- and upselling products.
Identity theft victims' assurance of security reflects comfort levels with online banking, and not their loyalty to a particular bank.
Technology is rarely to blame for project failure, according to a new report; here, a list of five pitfalls companies can avoid.
Communications and tech companies now recognize the monetary rewards of the market, but mishandle offerings and lack customer focus.
Improving marketing approaches will alter the current image of the department as a cost center.
A Forrester study sees the market shifting from best-of-breed to comprehensive suite solutions that offer more layered approaches to security.
Siebel and Novell say that a widened range of more complete offerings will benefit customers through increased flexibility and support.
A low-pressure approach to high-impact marketing.
Improve customer care and create new revenue channels.
New product coverage only helped to inflate the 1990s technology bubble by focusing more on the technologies' gee-whiz factor than on the business problem they aimed to solve.
Companies must strengthen sites to reflect more accurately their products and services.
WebSideStory's new offering lets marketers measure the ROI on keyword searches.
Most miss the minimum design standards for task-related help, human assistance, and readability.
The company looks outward to incorporate personalization and content management into the e-commerce aspect of its business.
FrontRange links Holocaust survivors and their families with relatives and events from the past.
The ink is dry on the contact center outsourcing contract. Now what? We take a look at five factors companies need to evaluate over the course of the agreement to ensure a smooth-running partnership.
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