Articles: Technology
Trust not the consultant who says CRM will forecast for you.
It's time to alter how we think about financial rewards from technology investments--not all rewards are tangible.
Business Problem: Decision-makers have no insight into marketing effectiveness.
Capture cooperation and excitement around CRM technology for its full benefits.
Third generation--3G--technology is finally arriving after years of mishaps and delays.
IT departments will reduce expenditures by switching from best-of-breed to solutions, and by enforcing security best practices.
Slowdowns in economic growth, coupled with hesitancy to adopt new technology, will temporarily stall investments; high energy prices are partly to blame.
What do they know, and how do they find out?
Privacy breaches occur as often from within an organization as they do from outside it; user authentication methods can help reduce the damage.
Leading global organizations are using a best practice for IT that advises managing personnel and strategies.
Marketers can improve sales close rates by focusing on search engine optimization and providing white papers and analyst research online.
The Web self-service vendor has rolled out a new product suite that incorporates the basis of its recast customer strategy.
The euro 1.8 billion contract is the largest financial deal ever involving offshore IT service providers.
Business Problem: Customer satisfaction levels are too low and agents are not sufficiently cross- and upselling products.
Identity theft victims' assurance of security reflects comfort levels with online banking, and not their loyalty to a particular bank.
Technology is rarely to blame for project failure, according to a new report; here, a list of five pitfalls companies can avoid.
Communications and tech companies now recognize the monetary rewards of the market, but mishandle offerings and lack customer focus.
Improving marketing approaches will alter the current image of the department as a cost center.
A Forrester study sees the market shifting from best-of-breed to comprehensive suite solutions that offer more layered approaches to security.
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Companies: Technology
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