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Articles: Technology
Backing up data today helps ensure recovery tomorrow.
The next step in CRM is to incorporate customer feedback.
Professional services firms' adoption of CRM has been low; analytics functionality and the hosted model may help raise it.
Good relationships, over time, generate more value for customers and, as a result, more revenue for businesses.
The RIA refreshes an on-demand dashboard only with figures that have changed.
Always on, always connected, will be the prevalent way to conduct business in 10 years.
How do marketers ensure that prudence wins over temptation?
Privacy policies within high-tech industry companies are improving, but some functions, including email responsiveness and data sharing, continue to lag.
Area companies are outsourcing some of their own work to neighbors as more U.S. organizations outsource to the region.
Providers will be forced to adapt due to the emergence of new players and services, such as Google and open source technology.
The technology needs to be applied correctly, but smart implementations will reap rewards.
Marketers should consider RSS as a means to capitalize on niche markets.
The evolution of online interactions has changed the e-business enterprises landscape.
Trust not the consultant who says CRM will forecast for you.
It's time to alter how we think about financial rewards from technology investments--not all rewards are tangible.
Business Problem: Decision-makers have no insight into marketing effectiveness.
Capture cooperation and excitement around CRM technology for its full benefits.
Third generation--3G--technology is finally arriving after years of mishaps and delays.
IT departments will reduce expenditures by switching from best-of-breed to solutions, and by enforcing security best practices.
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