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Articles: Technology
The social networking company introduced a marketing plan many of its members hated -- and changed course accordingly.
We recently overhauled our own IVR. What we learned can provide useful lessons as you adopt Web 2.0, CRM 2.0, and social networking strategies.
Insurance.com cleans up its customer data -- and cleans up, period.
Hope you like the taste of crow--or foot-in-mouth. Your customers are serving it up hot
Don't worry: If you're not wiki-ing yet, you will be soon.
Ciena Corp. discovered that 3-D can be A-OK.
In enterprise software, look for more consolidation, says a top consultancy; in CRM, more customer-touching interaction.
The world is flat -- and so is the battlefield for control over geographic, navigational, and site-specific information that CRM applications need to grapple with.
An interesting year ahead: new technologies to be harvested, new markets to be explored, and new ideas hovering on the brink of reality.
There are 3.5 billion online conversations every day. Is your company part of them, or a victim of them?
Innovations and contemporary best practices.
What do you think of viral marketing?
Will a sage oracle sap your nice salesforce?
Business Problem: A business is unable to track product-defect issues across development teams and customers.
Forward thinkers come together to learn how customers are changing the business landscape/
New systems will unleash a new round of creativity in business applications.
When online businesses put customer feedback to use quickly, customers begin to expect it from all companies.
Technology investments designed to empower agents may actually complicate access to required data.
An industry traditionally at the forefront of CRM continues to make the effort to master customer interactions.
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