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Articles: Technology
Merced Systems helps reverse performance in just two years
A men's pants company receives more than it bargained for with Assistly
Workforce optimization suites broaden their focus beyond the company
"Tremendous" buying power is shown by this critical audience for marketers
Why old-school advertising delivers the wrong message
Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report
IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products
Investments in monitoring social media rise but still lag customers' use of it
Smartphone trends demonstrate the need for an innovative strategy
SaaS revenue will surpass $21 billion by 2015
Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success
Food trucks live and die by social CRM
Early adopters must build trust and community
Too compelling to ignore, the benefits include low startup costs and no capital investment
Engaging customers in personalized dialogue replaces pushing messages through mass media
But only one-third of companies are using high-octane information
Application provides history of emails, attachments, and Chatter posts
Technology, not philosophy, has changed consumers' expectations
But CRM Evolution 2011 panel warns against sacrificing the basics
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