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Articles: Technology
Smartphone trends demonstrate the need for an innovative strategy
SaaS revenue will surpass $21 billion by 2015
Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success
Food trucks live and die by social CRM
Early adopters must build trust and community
Too compelling to ignore, the benefits include low startup costs and no capital investment
Engaging customers in personalized dialogue replaces pushing messages through mass media
But only one-third of companies are using high-octane information
Application provides history of emails, attachments, and Chatter posts
Technology, not philosophy, has changed consumers' expectations
But CRM Evolution 2011 panel warns against sacrificing the basics
CNN analyst and former presidential adviser identifies mobilization, persuasion, and trust as critical qualities in drawing parallel between CRM and political worlds
Many executives fear a healthy two-way conversation with customers
Vocalabs' study shows customers reporting problems with the automated portion of Apple tech support calls
Being agile in today's competitive market enables organizations to better respond to customers' changing needs.
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