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Articles: Technology
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
But are you prepared to let them?
Customer service tweeps speak for themselves.
As service providers expand their combined multimedia packages, customer service requires attention.
Vendors unleash a new round of community forums for their customers.
More than half of telecommunications carriers don't measure customer satisfaction when it comes to enterprise billing.
Wireless service providers aren't listening to their loudest customers
The Journey of Implementation — Part 1: Before the design and deployment stages begin, planning is everything.
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
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