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Articles: Technology
Five ways that successful companies use social networking to manage conversations.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
A forum designed to address one problem evolves into an enterprise asset.
Financial software developer Advent uses InQuira to show it's what you know and who you know.
With Helpstream's on-demand offering, Infusionsoft bolsters its customer support.
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
By focusing on connecting employees, a socially entwined culture benefits clients.
Capable of far more than pokes, tweets, and zombies, vendors begin to connect with social software platforms.
Social media thought leaders, twittering about social media.
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
The co-author of Throwing Sheep in the Boardroom explains why it's not so easy for companies to simply hop aboard the social media bandwagon.
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
Social networking has the potential to transform the day-to-day operations of customer service representatives.
The social Web is about to evolve — again. Are you ready to evolve, too?
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