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Articles: Technology
A handful of first steps for marketing campaigns that make the most of social media.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Where social media fits within public relations, marketing, and advertising.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
How social marketing can spotlight your organization's inner person.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Ten ways to make sure employees are spreading the right message through social media.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Envision Telephony wants to deliver a "realistic" speech analytics solution with InteractionIQ.
Along with Web 2.0, those interactions can also boost brand image.
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
The successful utilization of social media by contact center agents remains several years away, according to new research from Datamonitor.
Industry pundits say the latest initiatives will help the company play catch-up.
RightNow Technologies' latest release provides the company's answer to social media and customer service.
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