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Articles: Technology
New releases promise to help Coremetrics clients deliver ads of higher relevance.
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
For The Carphone Warehouse, the key to quality service is empowering agents with consistent and organized knowledge.
New York Life streamlines its workforce, vastly improving internal metrics.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
A variety of applications promise revenue generation and cost reduction.
Experts insist that social media is measurable—it just depends on how you define your metrics.
It all started with sales tax.
A customer-centric approach for emerging markets.
From now on, consumers will be saddled with residual uncertainty.
Three factors are combining to (finally) drive interest in mobile CRM.
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
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