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Articles: Technology
Three steps required to grasp customers' needs and hold their loyalty.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
The marketing automation provider brings social media monitoring onto its platform.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
The enterprise feedback management vendor scoops up an online-survey software player.
In a tough economy, intelligent lead generation proves its importance.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
A new Forrester Research report highlights the return on investment in social media communities.
Cruise through with effective supply chain management.
Bolstering search, integration, and queuing, the company looks to emphasize hard ROI and customer satisfaction in its latest release.
The listening platform provider brings social media analysis to the CRM world.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
The answer involves more than just "always be closing."
New releases promise to help Coremetrics clients deliver ads of higher relevance.
The PRM market—often seen as a quiet backwater—may be entering a revival, particularly among B2Bs.
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
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