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Articles: Technology
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Big or small, they can deliver real business value.
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
Six steps for enterprise analysis.
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Ten essentials for a marketing portal.
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Three steps required to grasp customers' needs and hold their loyalty.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
The marketing automation provider brings social media monitoring onto its platform.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
The enterprise feedback management vendor scoops up an online-survey software player.
In a tough economy, intelligent lead generation proves its importance.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
A new Forrester Research report highlights the return on investment in social media communities.
Cruise through with effective supply chain management.
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