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Articles: Technology
Adoption of a new sales performance system doesn't happen by chance.
Former competitors combine, aiming to be the largest provider of mobile business applications.
CRM + KM = smart CRM.
The move looks to help the install base of 14,000 integrate basic CRM functionality with existing Infor ERP systems.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
No more customer-reference fire drills.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
CRM won't solve everything. You still need skilled salespeople to get it right.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
The release of one-X Agent marks a potential re-emphasis on the vendor's ability to cater to remote agents, says one industry pundit.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Strategies to reduce operating costs and protect revenues.
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