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Articles: Technology
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
CRM won't solve everything. You still need skilled salespeople to get it right.
Think you know the score? Guess again.
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
The release of one-X Agent marks a potential re-emphasis on the vendor's ability to cater to remote agents, says one industry pundit.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Strategies to reduce operating costs and protect revenues.
Online Exclusive: What do you do when your customers aren't playing in your court?
Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
OSIsoft uses Socialtext to revamp an outdated knowledge base.
Delivering quality customer service means making quality shots.
Readers tell us what they think of "social" technologies.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Consumers are looking for you on search engines—but are you there to be found?
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
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