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Articles: Technology
Stop treating them like children and open a dialogue
Leverage public social media and niche sites to drive traffic to your community
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Increase engagement through more relevant messages
What retailers can learn from baseball
Server and apps giant goes hard core on hardware, soft on software
Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise
YouBeauty enlists Extole to launch a social media campaign
IBM Business Analytics is not only empowering physicians to rate their performance but also teaching them how to improve it
The insurer's virtual assistant engages more than 2 million chats, helping ferret out information on benefits, costs, and more
Beth Fagan creates a corporate brand for Missouri Baptist Medical Center
A contact center executive at American Express takes a holistic approach to support
Not even a threatened cancellation of the season could deter football's loyal customers
The company plans to start charging merchants for customer data
Traditional standards of database marketing will be retailers' downfall
Better connections with customers and more efficient use of resources will drive future IT investments
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