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Articles: Technology
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Because it's going on all around you, and your customers are talking.
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
The move into Oracle's ecosystem opens up more opportunities for growth, according to company executives.
Forrester Business Technology Forum '09: It's not only hip -- it's critical -- to be lean today, especially when waste is a significant cost to companies. To do so, however, technology and business need to start communicating in terms both can understand.
Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.
Improving CRM through on-demand accounting.
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
Click-to-call increase conversions, with instant access to sales associates.
The old techniques meet the new technology.
You'll need a new platform mindset and a view toward the future.
With BrandConnect, retailers try to listen in on reviews, while getting consumers to propagate them out.
Need to make changes to your sales payout? Here's how.
Amdocs Retail Experience Solution hopes to tackle a lack of customer visibility in retail stores.
Pundits and company executives believe that the new IP Office 5 expands functionality while improving simplicity -- two factors deemed prerequisites for success in this sector.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
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