| Articles: Technology |
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eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience.
Daily News,
Posted 27 Oct 2009
The vendor's pair of new solutions are geared to make an impact quickly -- just what companies need, according to analysts.
Daily News,
Posted 27 Oct 2009
Why? Because you need more ways.
Viewpoints,
Posted 27 Oct 2009
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Daily News,
Posted 23 Oct 2009
Deals by both ClickSoftware and Spoken Communications signal an emerging trend in the customer service sector: competition through acquisition.
Daily News,
Posted 23 Oct 2009
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
Daily News,
Posted 22 Oct 2009
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Daily News,
Posted 21 Oct 2009
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
Daily News,
Posted 21 Oct 2009
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Daily News,
Posted 20 Oct 2009
DMA '09: The Direct Marketing Association reinvigorates the industry with an award to recognize thought leaders.
Daily News,
Posted 20 Oct 2009
Because it's going on all around you, and your customers are talking.
Viewpoints,
Posted 20 Oct 2009
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
Daily News,
Posted 16 Oct 2009
The move into Oracle's ecosystem opens up more opportunities for growth, according to company executives.
Daily News,
Posted 16 Oct 2009
Forrester Business Technology Forum '09: It's not only hip -- it's critical -- to be lean today, especially when waste is a significant cost to companies. To do so, however, technology and business need to start communicating in terms both can understand.
Daily News,
Posted 16 Oct 2009
Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.
Daily News,
Posted 16 Oct 2009
Improving CRM through on-demand accounting.
Viewpoints,
Posted 16 Oct 2009
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Daily News,
Posted 14 Oct 2009
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Daily News,
Posted 14 Oct 2009
Five steps to successful data-driven customer communications.
Viewpoints,
Posted 14 Oct 2009
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