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Articles: Technology
Can the Industry Deliver Integrated Support?
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Research studies customers' willingness to spend based on state of mind
Current benchmarks are "typically the wrong ones"
Get customers onto the winning team—yours
Enterprise 2.0 and social CRM form the core of social business
Determine the needs of customers and their value to the organization
Stop treating them like children and open a dialogue
Leverage public social media and niche sites to drive traffic to your community
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Increase engagement through more relevant messages
What retailers can learn from baseball
Server and apps giant goes hard core on hardware, soft on software
Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise
YouBeauty enlists Extole to launch a social media campaign
IBM Business Analytics is not only empowering physicians to rate their performance but also teaching them how to improve it
The insurer's virtual assistant engages more than 2 million chats, helping ferret out information on benefits, costs, and more
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