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Articles: Technology
A study evaluates the performance of leading vendors
The industry needs to overcompensate for its tragic misuse of compensation management.
Astadia and Salesforce CRM help a data-hosting firm increase annual revenue by 200 percent to 300 percent
Contact centers risk wasting powerful technology on the automation of imperfect processes
QR code software like Microsoft Tag and iCandy is catching on with companies to bridge the digital world with the physical
Marketers seek to tear down channel silos to improve customer data and build better campaigns
Are consumers comfortable with or creeped out by online data collection tactics?
Will dubious user data-sharing practices hurt the industry?
Following FTC's lead, media and marketing associations outline transparency-driven principles
How companies can use online behavioral advertising to win customer confidence
Being friended or followed is desirable; fostering trust is more important
The danger of uniting location-driven applications and customer interactions
Make sure you're delivering messages that customers want to hear
Focus on innovation and improving the customer experience.
Mobile's central role in the coming cross-channel revolution.
How to foster customer focus within an organizational culture.
A maturity model for the Sales 2.0 era.
Electronic communications are meant to help manage relationships, not build them.
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