Articles: Retail
Once we started the process of searching for a new commerce solution we began to realize that the solution would have to be CRM-driven.
Here, the winning strategies of five CRM project leaders who successfully championed CRM initiatives within their organizations.
Identifying valuable customers using CRM solutions is key, because it allows retailers to target them with increased service levels, this generating more revenue.
Lawson Software yesterday introduced its Retail Comp Store Metrics Data Mart and Store Operations to improve store level profitability.
A major way Taylor Made-Adidas Golf stays close to its customers is through email help.
Successful retailers recognize the Web as an important channel--one that complements existing channels, such as brick-and-mortar stores and mail-order catalogs.
Today, email addresses are often the first piece of information requested following name and mailing address.
How Erik Seoane, director of service delivery for Intuit's Turbo Tax, convinced the company's CIO and CFO to embrace CRM.
Will we ever learn to modify our behavior, learn to collaborate around integrated data files that contain the bits of customer information?
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Businesses gear up in the hope that shoppers soon will be there.
What happens when the one company you could always count on falters?
Stellar CRM is possible. Here are the stories of five outstanding implementations to prove it.
And once you've hit a home run, customers will expect one every time.
Golf-club maker re-invents supply chain -- and itself; shooting for the green; the 24-hour, custom made club
Some say CRM technologies may be the death of the brand. This news, however, has been greatly exaggerated.
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Companies: Retail
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