And once you've hit a home run, customers will expect one every time.
Posted 12 Sep 2002
Golf-club maker re-invents supply chain -- and itself; shooting for the green; the 24-hour, custom made club
CRM in Action,
Posted 30 Aug 2002
Posted 12 Apr 2002
Some say CRM technologies may be the death of the brand.
This news, however, has been greatly exaggerated.
Posted 21 Feb 2002
Closing the gap between customer expectations and business reality will give everyone a good night's rest.
Posted 04 Feb 2002