Articles: Retail
Today, email addresses are often the first piece of information requested following name and mailing address.
How Erik Seoane, director of service delivery for Intuit's Turbo Tax, convinced the company's CIO and CFO to embrace CRM.
Will we ever learn to modify our behavior, learn to collaborate around integrated data files that contain the bits of customer information?
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Businesses gear up in the hope that shoppers soon will be there.
What happens when the one company you could always count on falters?
Stellar CRM is possible. Here are the stories of five outstanding implementations to prove it.
And once you've hit a home run, customers will expect one every time.
Golf-club maker re-invents supply chain -- and itself; shooting for the green; the 24-hour, custom made club
Some say CRM technologies may be the death of the brand. This news, however, has been greatly exaggerated.
Closing the gap between customer expectations and business reality will give everyone a good night's rest.
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Companies: Retail
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