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Articles: Retail
Loyalty leaders outperform loyalty laggards in payment options, item delivery, and post-sale customer support; Victoria's Secret and Walgreen's are click-and-mortar standouts.
As online shopping among teenagers continues to grow, retailers must focus on teens' relationship to technology and family to reap the most from this market, according to a new report.
Unica releases the latest version of its Web-analytics product, Affinium NetInsight 7.1, focused on ease of use and tighter multichannel tie-ins.
Cyber Monday, the online retailer's Black Friday, will see the highest level of spending for this post-Thanksgiving shopping day of any year to date; high interest in e-retail popularity will continue year 'round.
Thanks to convenience and consumer comfort with online shopping, a report states that this year's online holiday retail sales may touch $27 billion.
Retailers can leverage brand assets and CRM capabilities to build a winning media business.
Hours of Web research almost always precede purchasing at brick-and-mortar locations; marketers must understand several degrees of online buying comfort levels.
Vertical-specific RPM solutions provider MVI Technology may help the enterprise solutions provider to get more industry expertise and functionality.
Many companies are simply using surveys to impress the customer, and they rarely ever act on the data to drive change in CRM initiatives.
Following its purchase of AimNet Solutions, the outsourcer will continue to look for other acquisitions in the U.S., Europe, and India.
Retailers need to learn that value-added services are critical when it comes to differentiating their brand and that better customer service training is a business strategy.
Firms have begun to respond to customer demand for quicker replies, strengthening brands and relationships in the process.
A new survey indicates that despite the steady growth of CRM, customer service is still a weak point that drives consumers to competitors; retail leads the poor-service pack.
Retailers won't have to worry about high gas prices keeping potential customers away, but should focus on letting customer data and demand inform their autumn sales.
But many are only in the early stages of implementing BI systems; periodic data review still overshadows ad-hoc reporting.
Web-only merchants outperform multichannel marketers in online customer satisfaction, according to a new study from ForeSee and FGI.
The affluent are not the only ones craving premium experiences.
Big-box stores are putting the multichannel remote control in consumers' hands.
High gasoline prices and brick-and-mortar shopping hassles continue to push consumers to the online channel.
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