A major way Taylor Made-Adidas Golf stays close to its customers is through email help.
Secret of My Success,
Posted 01 Jul 2003
Successful retailers recognize the Web as an important channel--one that complements existing channels, such as brick-and-mortar stores and mail-order catalogs.
Viewpoints,
Posted 30 Jun 2003
Today, email addresses are often the first piece of information requested following name and mailing address.
Viewpoints,
Posted 23 Jun 2003
How Erik Seoane, director of service delivery for Intuit's Turbo Tax, convinced the company's CIO and CFO to embrace CRM.
Secret of My Success,
Posted 02 Jun 2003
Hot Prospects,
Posted 01 Jun 2003
Will we ever learn to modify our behavior, learn to collaborate around integrated data files that contain the bits of customer information?
Reality Check,
Posted 01 May 2003
Land's End Director of Marketing Operations Steph Mohlmann tells how the cataloger is able to get the right information to the right customer at the right time.
Secret of My Success,
Posted 01 May 2003
Hot Prospects,
Posted 01 Apr 2003
Businesses gear up in the hope that shoppers soon will be there.
The Edge,
Posted 12 Dec 2002
What happens when the one company you could always count on falters?
In Closing,
Posted 13 Nov 2002
Stellar CRM is possible. Here are the stories of five outstanding implementations to prove it.
Magazine Features,
Posted 12 Sep 2002
And once you've hit a home run, customers will expect one every time.
In Closing,
Posted 12 Sep 2002
Golf-club maker re-invents supply chain -- and itself; shooting for the green; the 24-hour, custom made club
CRM in Action,
Posted 30 Aug 2002
MarketWatch,
Posted 12 Apr 2002
Some say CRM technologies may be the death of the brand.
This news, however, has been greatly exaggerated.
In Closing,
Posted 21 Feb 2002
Closing the gap between customer expectations and business reality will give everyone a good night's rest.
In Closing,
Posted 04 Feb 2002