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Articles: Retail
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
A new award recognizing innovative e-commerce solutions hopes to motivate "fresh and unusual" ideas.
A top executive tells the Microstrategy Fall Symposium that the key to successful BI is making sure the strategy is designed to deliver value, not merely to collect data for data's sake.
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
A study by Forrester Research highlights the top marketing, merchandising, and multichannel initiatives as retailers become wiser about the online world.
British research firm The Grass Roots Group breaks into the U.S. market with a report ranking 10 American cities on customer service; Phoenix is tops, while the New York region comes in at the bottom of a closely packed list.
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Retailers continue to identify radio-frequency technology as their best hope for contactless payment systems.
Online adults are doing their homework before making a commitment--and they prefer professional content over the user-generated variety.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Catering to this new breed of always-on customer will require a new approach to CRM.
The new offering marks service-management-solution vendor's attempt to improve internal organization and customer relationships.
Text mining helps companies discern true customer sentiment.
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
The business apps juggernaut has announced new and enhanced mobile applications intended to help companies extend SAP business processes to information workers through mobile devices.
Bazaarvoice and MarketLive partner to offer an integrated e-commerce system complete with analytics and user ratings.
Hispanic online buyers will spend more on retail spending than any other minority group until at least 2011; incorporating customer product reviews is one way to cozy up to that market.
Retail catalog call centers are doing a better job of satisfying their callers than call centers for banks, cell phone services, cable and satellite television companies, insurance firms, and PC companies.
The technology vendor's new portable scanning terminal could affect how shoppers shop, and how stores generate loyalty.
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