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Articles: Retail
RealPeopleRatings.com's survey reveals which businesses provide the best customer service, and where they stand with consumers.
Contrary to popular belief, consumers would rather make love, not war.
Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
A new report details how to better understand -- and, even more critical, how to apply -- Web analytics.
The Montana-based CRM software provider unveils the November '07 edition of its flagship product, replete with trendy new features.
As the annual shopping season opens, retailers need to allocate resources more effectively.
As the shopping season approaches, retailers can expect disgruntled customers.
Exact Software delivers a warehouse system dog that will hunt.
Rockler.com has improved its Web site's browser-to-buyer conversion rate by 30 percent.
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
A new award recognizing innovative e-commerce solutions hopes to motivate "fresh and unusual" ideas.
A top executive tells the Microstrategy Fall Symposium that the key to successful BI is making sure the strategy is designed to deliver value, not merely to collect data for data's sake.
The Association of National Advertisers' "Masters of Marketing" Conference reveals insights about how to handle the industry's future: brand focus and maverick creativity will light the way.
A study by Forrester Research highlights the top marketing, merchandising, and multichannel initiatives as retailers become wiser about the online world.
British research firm The Grass Roots Group breaks into the U.S. market with a report ranking 10 American cities on customer service; Phoenix is tops, while the New York region comes in at the bottom of a closely packed list.
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Retailers continue to identify radio-frequency technology as their best hope for contactless payment systems.
Online adults are doing their homework before making a commitment--and they prefer professional content over the user-generated variety.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
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