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Articles: Retail
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
Five surefire ways to increase adoption among customers and contact center agents.
Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
A handful of first steps for marketing campaigns that make the most of social media.
Where social media fits within public relations, marketing, and advertising.
How social marketing can spotlight your organization's inner person.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
The successful utilization of social media by contact center agents remains several years away, according to new research from Datamonitor.
Industry pundits say the latest initiatives will help the company play catch-up.
RightNow Technologies' latest release provides the company's answer to social media and customer service.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
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