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Articles: Retail
Three steps required to grasp customers' needs and hold their loyalty.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
Bolstering search, integration, and queuing, the company looks to emphasize hard ROI and customer satisfaction in its latest release.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
New releases promise to help Coremetrics clients deliver ads of higher relevance.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
A reader offers a Pre-view on smartphones, and "Pint of View" generates some responses.
It all started with sales tax.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
Five surefire ways to increase adoption among customers and contact center agents.
Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
A handful of first steps for marketing campaigns that make the most of social media.
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