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Articles: Retail
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Online Exclusive: What do you do when your customers aren't playing in your court?
Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.
Delivering quality customer service means making quality shots.
Readers tell us what they think of "social" technologies.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
A new paradigm calls for a reassessment of an industry metric.
"Healthcare" and "customer service" don't have to be mutually exclusive.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Software-as-a-service, analytics, and customer retention technologies help lead the way, according to a new Gartner report — and SAP retains the market-share crown.
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.
Three steps required to grasp customers' needs and hold their loyalty.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
A new study reaffirms the impact a satisfactory tech-support experience has on brand image and likelihood to repurchase.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
Consumers continue to look for additional value through loyalty programs. Millennials show the highest increase in participation.
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