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Articles: Retail
A pet product retailer dramatically increases average order value by empowering its customers
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods
Are consumers comfortable with or creeped out by online data collection tactics?
With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers.
Vendor Deep Dive — Zuora, Part 1: The on-demand billing specialist recently unveiled four different editions of Z-Commerce for the Cloud, providing infrastructure for the pay-as-you-go business model.
Magic Quadrant for Web Content Management '10: With the mobile Web rising in importance, veterans Oracle, Open Text, and Autonomy share space with upstarts SDL, Sitecore, and FatWire.
As consumers become more and more connected, even leading companies are struggling to keep up.
Shop.org Summit '10The CEO of Urban Outfitters delivers opening keynote.
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
Rosetta Stone will be the first company to use Parature's new Facebook application
The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
The competitive advantage of getting to a lead first.
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Virtual agents are the newest channel for customer service.
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