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Articles: Retail
What do you do when your brand no longer reflects your offerings?
RightNow Summit '09: In his opening keynote address, founder and CEO Greg Gianforte outlined the company's plan to rid world of bad experiences.
SpatialKey's on-demand solution boasts a geographic information system (GIS) that's both low cost and caters to the business user.
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience.
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Deals by both ClickSoftware and Spoken Communications signal an emerging trend in the customer service sector: competition through acquisition.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
The move into Oracle's ecosystem opens up more opportunities for growth, according to company executives.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
Click-to-call increase conversions, with instant access to sales associates.
The old techniques meet the new technology.
With BrandConnect, retailers try to listen in on reviews, while getting consumers to propagate them out.
Amdocs Retail Experience Solution hopes to tackle a lack of customer visibility in retail stores.
Pundits and company executives believe that the new IP Office 5 expands functionality while improving simplicity -- two factors deemed prerequisites for success in this sector.
Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions.
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