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Articles: Retail
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Virtual agents are the newest channel for customer service.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
Social CRM and next-generation customer service.
How to tailor online customer experience to boost loyalty and drive revenue.
Web 2.0 Expo '10 — Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Location-Based Marketing Summit '10 — Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges.
Social media success is often hard to spot, but you need to know where your industry is headed.
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
Figure out why they do it, and you can foster a positive brand conversation.
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Bazaarvoice releases a product geared toward helping businesses drive customers from social networks to brand Web sites.
CRM Evolution '10 — Day 3: Four executives, from four vendors of social media platforms, provide (at least) four answers.
CRM Evolution '10 — Day 2: Ovum research analyst Ian Jacobs envisions the future of location-based customer interactions.
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