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Articles: Retail
With contactless stickers and an e-wallet, publisher hopes to enhance magazine marketing at the point of sale.
As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers.
Vendor Deep Dive — Zuora, Part 1: The on-demand billing specialist recently unveiled four different editions of Z-Commerce for the Cloud, providing infrastructure for the pay-as-you-go business model.
Magic Quadrant for Web Content Management '10: With the mobile Web rising in importance, veterans Oracle, Open Text, and Autonomy share space with upstarts SDL, Sitecore, and FatWire.
As consumers become more and more connected, even leading companies are struggling to keep up.
Shop.org Summit '10The CEO of Urban Outfitters delivers opening keynote.
DEMO Fall '10: SAP Co-CEO Bill McDermott announces the launch of new applications and champions SAP's partnership ecosystem.
Rosetta Stone will be the first company to use Parature's new Facebook application
The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
The State of Retailing Online '10: Marketing, Social Commerce, and Mobile: Most of the retail world is struggling to make headway, says a Forrester Research report.
Digital Marketing Practices and Trends Report '10: A new report offers insight into direct marketing strategies for digital and traditional media.
The competitive advantage of getting to a lead first.
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
Virtual agents are the newest channel for customer service.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
DMA2010 — Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.
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